Khimaira Group is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 25 years’ experience, we are proud to be recognised as a global leader.
Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.
We are a diverse, expert team focused on doing the right thing for all of our clients: growing their business with communications in a sustainable, equitable way. We know what makes our clients’ businesses tick, how their category works and where communications can help them win. We are the bridge between our clients’ world and the world around them: the expert perspective on brand, category and culture that helps identify and act on opportunities for growth.
We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.
Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.
Marketing has changed. As digital extends into all areas of our lives, every tweet, every status update and video has become a potential customer touchpoint.
While this gives advertisers some great opportunities, it also means customers expect more. Audiences today want services and content that meet their needs, wherever they are, whatever they’re doing.